Republished from the Life Dynamics Blog.
A touching viral video ad from Angel Soft is sending a sweet message to single mom’s on Father’s Day: Happy Father’s Day Mom!
As pro-life people we support moms who choose life and have to raise their children alone.
“Some days she had to be softer. Some days she had to be stronger,” the ad states.
The emotional interviews with grateful adult children say their single mother’s juggled the roll of both mom and dad.
“My mom was a single mother – so she raised both of us completely by herself,” you hear one say.
“She did all of it and she did it all as if she was two people,” one says.
“I love you from the bottom of my heart and I’m thankful for everything you’ve done for me,” says another.
“I’ve definitely seen her try to juggle both mom and dad and everything else that she had to be for herself.”
And another says their mom was, “Always very affectionate – hugging and kissing and all of that.”
Ad week described the ad this way:
Sure, this is another attempt to yank viewers’ heartstrings, but the novel concept and no-frills presentation really carry the day. The subjects simply tell their stories, and there are no “dramatic appearances” by the moms, or clichéd hug sessions, so the spot feels less contrived than others in the genre. Another plus: The ad honors moms and dads by implicitly acknowledging the importance of the latter.
Although the ad pulls on your heartstrings does it also suggest that the roll of father is not important?
“She really is like the most amazing mother. But, she was really an incredible father,” says one of those interviewed.
The ad ends with the Angel Soft Logo, “Be Soft – Be Strong.”
What are your thoughts about this ad?
Watch the ad and please leave a comment.