Vintage Planned Parenthood poster calls children priceless

This vintage 1972 poster from Planned Parenthood says, “We think children are priceless too.”

Planned Parenthood children priceless vintage poster

It goes on to state, “But if a child happens to be unplanned, it could mean financial pressures. You see a child is not just and extra mouth to feed. Its a whole other life to be provided for.”


    Planned Parenthood, children by choice, not chance.
    Images from the History of Medicine (NLM)
    An unexpected child can really rock the cradle
    Contributor (Organization):
    Planned Parenthood Association of America.
    Contributor (Organization):
    Advertising Council.
    New York, NY: Planned Parenthood, [1972?]

This Every Child a Wanted Child Planned Parenthood poster is from 1977:

EVery CHild a Wanted One Planned Parenthood

This Planned Parenthood slogan originates in eugenics .

The origin of Planned Parenthood’s oft repeated slogan “Every child a wanted child” may have come from the eugenics movement, specifically Fredrick Henry Osborn.

Every Child Wanted Child PP


Frederic Osborn once stated that, “Eugenic goals are most likely attained under a name other than eugenics.”

Frederick Osborn

Osborn was a founding member of the American Eugenics Society and he also helped start the Population Council as well as the Pioneer Fund, all known for their population control agenda.

Osborn signed Margaret Sanger’s “Citizens Committee for Planned Parenthood” published in her review in April of 1938.

ABCL Committee on PP

According to Evolution in the News, Osborn, a founding member of the American Eugenics Society, restructured the eugenics movement in the 1950s and 1960s, covering up its totalitarian roots and marketing it as “voluntary unconscious selection,” a corrective to natural selection impaired by human domestication (i.e. civilization).

Osborn’s suggested motto for the New Eugenics was “Every Child a Wanted Child“, which now adorns Planned Parenthood’s website and is available on buttons from pro-abortion organizations.

PP Website Every Child Wanted

Saynsumthn Blog wanted to confirm that eugenicist Osborn coined the term, so I contacted the American Philosophical Society which houses records from the eugenics society.

Here is their reply, ” Osborn’s slogan apparently is used in Planned Parenthood, and papers are in Princeton. According to the APS Librarians, We do have a collection of Osborn’s papers at the APS as well and the records of the AES. It’s possible that there is documentation in one of the collections. It’s the kind of question that is likely difficult to determine, unless Osborn published something specifically about it. It does sound like Osborn, the respectable face of eugenics in the post WWII era.

Toledo Blade ECWC PP

It is no wonder that Osborn also said that, “Birth Control and abortion are turning out to be the great eugenic advances of our time.”

Chilcren by Choice not by Chance
Note: Other slogans include “Children by Choice not By Chance.”

4 Responses to “Vintage Planned Parenthood poster calls children priceless”

  1. I’ve been doing a lot of research on Margaret Sanger lately. She believed that wanting a lot of children was a sign that you were not fit to breed! Superior people sometimes wanted children, but only a few. So the idea was to get all women to think of children as the “superior” ones who already had few children did — as special chosen thing, not as a welcome part of marriage and life.

  2. Young Pro-Life Voice Says:

    Reblogged this on young pro-life voice and commented:
    Interesting piece on how abortion is connected to the eugenics movement.

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