ObamaCare Kiosk at Wal-Mart?

According to Kiosk Marketplace, SoloHealth announced a partnership with the Department of Health & Human Services to help promote awareness and information around the new insurance exchanges and Healthcare.gov.

“Champion organizations like SoloHealth are already serving people and are a trusted source of information in communities across the county,” said Julie Bataille, director of communications for the Centers for Medicare and Medicaid, in last month’s announcement of the partnership. “These organizations are natural places for people to learn about the marketplace, and we want to make sure that [organizations] have access to the tools and information to respond to people who want to sign up and enroll for coverage on Oct. 1.”

In an announcement yesterday during Health 2.0, SoloHealth revealed yet another strategic partner with a foothold in the private sector. EHealth Inc., the parent company of eHealthInsurance, will make its plan selection and comparison tools available on SoloHealth kiosks in selected geographies.

“The idea behind these partnerships is to link potential buyers with plans to help consumers make the appropriate decision for their insurance needs,” said Bart Foster, CEO of SoloHealth.

Foster said that the kiosks have garnered strong engagement and interaction rates since launching the ACA education module.

“That quickly became our highest-used non-biometric assessment,” he said. “We project that over 25,000 of our daily users will view the ACA educational content.”

Bill Shaughnessy, president and COO of eHealth, said the kiosks show promise in their ability to engage with consumers in a contextually relevant manner, when health care is top of mind.

“The Affordable Care Act is expected to expand health insurance access to more Americans, and consumers need to have simple and effective tools to better understand their options and enroll in the individual, family and Medicare plans that best meet their needs,” Shaughnessy said.

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